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Editor’s note: This story may contain spoilers for prying little eyes! Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task on top of the hustle and bustle of ...
e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California.It was founded by Joseph Shamah and Scott Vincent Borba in 2004. [3] Items include bath and skin-care products, mineral-based makeup, professional tools, [4] eyeliners, lipstick, glosses, [5] [6] blushes, bronzers, brushes, and mascara, among others.
The elf has since spawned other extensions to its franchise, including Elf Pets: A Saint Bernard Tradition, Elf Pets: A Reindeer Tradition, and a movie: An Elf's Story: The Elf on the Shelf.
In the European Union, cosmetics products with a shelf life of at least 30 months are not required to carry a "best used before end of..." date. date. Instead, there has to be "an indication of the period of time after opening for which the product can be used without any harm to the consumer".
The Elf on the Shelf won the Best Toy Award by Learning Express, a Book of the Year Award from Creative Child Awards, and a National Best Books Award sponsored by USA Book News in 2008. [7] In 2013, the book hit the No. 1 spot on the USA Today bestsellers list. [8] In October 2013, The Elf on the Shelf: A Birthday Tradition was released. [9]
Recently, makeup lovers everywhere discovered E.L.F. lipstick's super-secret compartment, and their minds were blown. The bottoms of the lipsticks' pop off, revealing a whole other product.
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Labello is a brand of lip balm stick. It is produced by Beiersdorf AG in Germany and Austria. The labello lip care sticks are also sold under the name Labello Nivea, Liposan and Nivea Lip Care. Labello makes lip care products that are used for medical treatments, moisturizing, protection from sun or solely for cosmetic purposes.