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Ynon Kreiz (Hebrew: ינון קרייז) [4] is an Israeli-American businessman and current chairman and CEO of Mattel. [1] He served as Chairman and CEO of Fox Kids Europe from 1997–2002, [2] Chairman and CEO of television and digital production company Endemol from 2008 to 2011, [2] [3] and as chairman, CEO and president of web video network Maker Studios, Inc. from 2012 to 2016.
At Mattel, Kalinske was credited with reviving the Barbie and Hot Wheels brands, launching Masters of the Universe, then being promoted to CEO from 1985 to 1987. He next became CEO of Matchbox, and then was recruited to be the president and CEO of Sega of America from 1990 to 1996, and then CEO and COB of LeapFrog from 1997 to 2006.
Ynon Kreiz knew he was sitting on a “treasure trove” of IP when he took the reins of toymaker Mattel as CEO in 2018. Mattel’s big vault of toy and game brands had the kind of built-in ...
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Ynon Kreiz said the company would shift its focus after the blockbuster success of Greta Gerwig’s Barbie this summer.
In 2000, Eckert joined Mattel as chairman and CEO, [4] [5] and remained as CEO until December 2011. [4] He retired at the end of 2011, and was succeeded by Bryan G. Stockton who had been chief operating officer [ 6 ] and chairman until December 2012.
While “Barbie” may have been a huge opening salvo in Mattel CEO Ynon Kreiz’s plan to turn toy brands into media IP, it’s just the beginning of a versatile long-term strategy that will ...
When Tyco was purchased by Mattel on March 27, 1997, it was the third-largest toy company in the United States. The brand survived into the 2000s and beyond as the Mattel "Tyco R/C" division, while much of the Sesame Street line, Magna Doodle, and the View-Master were transferred to the Fisher-Price division. On February 23, 2019, Terry Flynn ...