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A brochure is an promotional document primarily used to introduce a company, organization, products, or services and inform prospective customers or members of the public of the benefits. Although, initially, a paper document that can be folded into a template, pamphlet , or leaflet , a brochure can also be a set of related unfolded papers put ...
Flyers have been used in armed conflict: for example, airborne leaflet propaganda has been a tactic of psychological warfare. Recruit members for organizations or companies. Like postcards, pamphlets and small posters, flyers are a low-cost form of mass marketing or communication. There are many different flyer formats. Some examples include:
The very scale of the leaflet operations had its effect on enemy morale, showing that the American armament industry was so productive that planes could be diverted for this purpose. [36] The use of leaflets against Japanese troops was of little effect. [37] Many civilians in Okinawa discounted pamphlets declaring that prisoners would not be ...
Airborne leaflet dropping is a type of propaganda where leaflets are scattered in the air, normally by filling cluster bombs that open in midair with thousands of leaflets. Military forces have used aircraft to drop leaflets to attempt to alter the behavior of combatants and non-combatants in enemy-controlled territory, sometimes in conjunction ...
The word pamphlet for a small work (opuscule) issued by itself without covers came into Middle English c. 1387 as pamphilet or panflet, generalized from a twelfth-century amatory comic poem with a satiric flavor, Pamphilus, seu de Amore ('Pamphilus: or, Concerning Love'), written in Latin.
Journal of Applied Communication Research is a quarterly peer-reviewed academic journal published by Taylor & Francis on behalf of the National Communication Association. JACR publishes original scholarship that contributes to knowledge about how people practice communication across diverse applied contexts. All theoretical and methodological ...
Graphic Communications focuses on the technical aspects of producing and distributing items of visual communication. This includes technical aspects associated with the production of tangible items such as books, magazines and packaging, as well as digital items such as e-newsletters, interactive apps, websites, video and virtual reality applications.
Communication Research is a bimonthly peer-reviewed academic journal that covers the field of communication studies and explores the processes, antecedents, and consequences of communication in a broad range of societal systems.