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Pearpop's platform challenges and disrupts the standard model of influencer marketing which conventionally has relied on a very manual, costly agency model in order to exist. Pearpop brand campaigns typically pay creators on a pay-for-performance basis, allowing creators to be compensated more as their videos succeed in social media.
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Christina Najjar, also known as Tinx, is an influencer. She began posting on TikTok during the COVID-19 pandemic and has dubbed herself "TikTok's older sister" due to her advice about relationships and mental health. She is known for her content around dating advice, celebrity commentary, and "starter packs for rich moms".
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Chiara Ferragni is a fashion influencer and blogger known for her sponsored fashion posts.. Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. [1]