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  2. Brand awareness - Wikipedia

    en.wikipedia.org/wiki/Brand_awareness

    Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. [1] Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. [2] It is a key consideration in consumer behavior, advertising management, and brand management. The consumer's ability to ...

  3. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    For example, variables such as brand image, brand personality, brand attitude, brand preference are nodes within a network that describes the sources of brand-self congruity. In another example, the variables brand recognition and brand recall form a linked network that describes the consumer's brand awareness or brand knowledge. [43]

  4. Brand language - Wikipedia

    en.wikipedia.org/wiki/Brand_language

    Brand language is the body of words, phrases, and terms that an organization uses to describe its purpose or in reference to its products. Brand language is used in marketing to help consumers connect specific words or ideas to specific companies or products. [1] When developing a brand language, word choice and tone are the two fundamental ...

  5. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    Brand extension is the system of employing a current brand name to enter a different product class. Having a strong brand equity allows for brand extension; for example, many fashion and designer companies extended brands into fragrances, shoes and accessories, home textile, home decor, luggage, (sun-) glasses, furniture, hotels, etc ...

  6. Brand equity - Wikipedia

    en.wikipedia.org/wiki/Brand_equity

    Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name.The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands.

  7. 7 Fast Food Chains That Use Real, High-Quality Chicken - AOL

    www.aol.com/finance/7-fast-food-chains-real...

    While many fast-food joints claim they serve “real” chicken, some still rely on antibiotic-laden, factory-farmed mystery meat. Here are 7 chains that actually use high-quality, real chicken.

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