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2. Heddon (brand) - Wikipedia

   en.wikipedia.org/wiki/Heddon_(brand)

   Heddon is a brand of artificial fishing lures created by James Heddon, (originally a beekeeper) who is credited [by whom?] with the invention of the first artificial fishing lures made of wood in the late 1890s. The Heddon Company was founded in 1902 to sell the lures, originally made by hand in the Heddon family kitchen in Dowagiac, Michigan.

3. Pflueger (fishing) - Wikipedia

   en.wikipedia.org/wiki/Pflueger_(fishing)

   In 1883, Ernest patented the use of phosphorescent paint on artificial fishing lures, [2] which lead to tremendous growth for their fishing lures and 50 more inventions. [3] The company's name was changed to E.A. Pflueger Company and became one of the largest fishing equipment makers in America. [4]

4. Fishing lure - Wikipedia

   en.wikipedia.org/wiki/Fishing_lure

   A fishing lure is any one of a broad category of artificial angling baits that are inedible replicas designed to mimic prey animals (e.g. baitfish, crustaceans, insects, worms, etc.) that attract the attention of predatory fish, typically via appearances, flashy colors, bright reflections, movements, vibrations and/or loud noises which appeal to the fish's predation instinct and entice it into ...

5. Rapala - Wikipedia

   en.wikipedia.org/wiki/Rapala

   Rapala (/ ˈ r æ p ə l ɑː / RAP-ə-lah) [1] is a fishing product manufacturing company based in Finland. It was founded in 1936 by Lauri Rapala, who is credited for creating the world's first floating minnow lure carved from cork with a shoemaker's knife, covered with chocolate candy bar wrappers and melted photography film negatives, for a protective outer coating. [2]

6. Penn Reels - Wikipedia

   en.wikipedia.org/wiki/Penn_Reels

   Penn Reels hold a unique place in saltwater fishing reels, with over 1,400 International Game Fish Association (IGFA) world records being set using them. Over 220 different models are manufactured today. [5]

7. Soft plastic bait - Wikipedia

   en.wikipedia.org/wiki/Soft_plastic_bait

   Additionally, Tom Moore created the Touchdown Lure in 1974 in the back room of his store in Indiana. The Touchdown 6" Original was born with two hooks with naturally weedless weed guards and include a 12-inch leader with swivels and a sinker. Later a Pro version was created with two larger hooks and a 36-inch leader.