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  2. Social media in the 2012 United States presidential election

    en.wikipedia.org/wiki/Social_media_in_the_2012...

    Mitt Romney's campaign team lead Obama in posts on Facebook but Obama's posts had a higher number of responses than Romney's posts, during the buildup towards the election, Obama's social media campaign team created 614 posts on social media sites versus Romney's campaign team published only 168 posts. [21]

  3. Social media use in politics - Wikipedia

    en.wikipedia.org/wiki/Social_media_use_in_politics

    The strength in a political grassroots campaign on social media is the increased mobilisation of participants. Due to the fact that social media platforms are largely accessible, a political platform can be provided to the voices of those traditionally silenced in the political sphere or in traditional media. [61]

  4. Social media in the 2016 United States presidential election

    en.wikipedia.org/wiki/Social_media_in_the_2016...

    The Clinton campaign used social media to advertise Trump's use of fake news and potential Russian intervention. Many argue that Clinton's loss was in part due to Trump gaining the votes of groups that do not use social media, while Clinton's audience was active on most social media platforms. [32]

  5. Political campaign - Wikipedia

    en.wikipedia.org/wiki/Political_campaign

    Earned media describes free media coverage, often from news stories or social media posts. [11] Unlike paid media, earned media does not incur an expense to the campaign. Earned media does not imply that the political campaign is mentioned in a positive manner. Political campaigns may often receive earned media from gaffes or scandals.

  6. GoFundMe - Wikipedia

    en.wikipedia.org/wiki/GoFundMe

    GoFundMe targets social media platforms to create awareness for campaigns, and encourages individual users to promote their fundraiser on social media throughout a campaign. According to a 2018 report by GoFundMe based on past campaign data, a donor sharing a campaign on social media results in $15 of donations on average, while any share of a ...

  7. Media coverage of the 2016 United States presidential election

    en.wikipedia.org/wiki/Media_coverage_of_the_2016...

    The study showed that Trump received nearly $2 billion in free media, more than double any other candidate. Political scientist John M. Sides argued that Trump's polling surge was "almost certainly" due to frequent media coverage of his campaign.

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