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Issue advocacy ads (also known as interest advocacy ads or issue only ads) are communications intended to bring awareness to a certain problem. Groups that sponsor this form of communication are known by several names including: interest advocacy group, issue advocacy group, issue only group, or special interest group .
A customer advocacy policy encompasses all aspects of customer contact, including products, services, sales and complaints. Some examples of a customer advocacy approach are suggesting a product even if the profit margin is less for the company, setting service call appointments based on the customer's (not the company's) preferred hours, or recommending a competitor's product because it is ...
Advocacy planning is a theory of urban planning that was formulated in the 1960s by Paul Davidoff and Linda Stone Davidoff. It is a pluralistic and inclusive planning theory where planners seek to represent the interests of various groups within society. Davidoff (1965) was an activist lawyer and planner who believed that advocacy planning was ...
The consumer movement began to gather a following, pushing for increased rights and legal protection against malicious business practices. By the end of the 1950s, legal product liability had been established in which an aggrieved party need only prove injury by use of a product, rather than bearing the burden of proof of corporate negligence.
The consumer movement is an effort to promote consumer protection through an organized social movement, which is in many places led by consumer organizations.It advocates for the rights of consumers, especially when those rights are actively breached by the actions of corporations, governments, and other organizations that provide products and services to consumers.
Gender in advertising refers to the images and concepts in advertising that depict and reinforce stereotypical gender roles. Advertisements containing subliminal or direct messages about physical attractiveness and beauty have been of particular interest regarding their impact on men, women, and youth.
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Advocacy evaluation, also called public policy advocacy design, monitoring, and evaluation, evaluates the progress or outcomes of advocacy, such as changes in public policy. Advocacy evaluators seek to understand the extent to which advocacy efforts have contributed to the advancement of a goal or policy.
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