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Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013) Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It (Portfolio/Penguin, 2015) Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive (Harvard Business Review Press, 2017)
In short, the goal of digital branding is not necessarily driving sales, but enhancing the awareness, image, and style of the brand. Digital branding in turn drives long-term customer loyalty. Brand establishment involves four key points: [4] Building a digital brand story; Creativity in digital media and marketing
The story has been expanded upon with entire video games and a book. Scolari uses the example of 24 to show how transmedia storytelling occurs. 24 originated on Fox as a TV series but within a few years, it had generated a complex network of comics, video games, books, mobile episodes, etc. around the main character Jack Bauer and the Los ...
With 30 years of experience in the gaming industry, Mike Verdu is in charge of building Netflix’s video games business into something that can have a material impact on the company.
The mindset shift has begun to materialize in a series of commerce partnerships. Shoppers using Amazon’s Buy with Prime feature can now pay via PayPal.
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In May 2015, IPSY launched Open Studios, a video production co-working space in Santa Monica, California, for nano creators and vloggers associated with the brand. At the studio, creators were provided equipment to produce content for their social media platforms and receive mentoring.
Brand New School is a creative design and production studio specializing in commercials, interactive media, branding consultation and design, and music videos. The company was founded by Jonathan Notaro and has offices in New York City and Los Angeles .