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  2. Marginal revenue - Wikipedia

    en.wikipedia.org/wiki/Marginal_revenue

    The marginal revenue curve is affected by the same factors as the demand curve – changes in income, changes in the prices of complements and substitutes, changes in populations, etc. [15] These factors can cause the MR curve to shift and rotate. [16] Marginal revenue curve differs under perfect competition and imperfect competition (monopoly ...

  3. Inverse demand function - Wikipedia

    en.wikipedia.org/wiki/Inverse_demand_function

    The marginal revenue function has twice the slope of the inverse demand function. [9] The marginal revenue function is below the inverse demand function at every positive quantity. [10] The inverse demand function can be used to derive the total and marginal revenue functions. Total revenue equals price, P, times quantity, Q, or TR = P×Q.

  4. Cost curve - Wikipedia

    en.wikipedia.org/wiki/Cost_curve

    The marginal cost is shown in relation to marginal revenue (MR), the incremental amount of sales revenue that an additional unit of the product or service will bring to the firm. This shape of the marginal cost curve is directly attributable to increasing, then decreasing marginal returns (and the law of diminishing marginal returns). Marginal ...

  5. Profit maximization - Wikipedia

    en.wikipedia.org/wiki/Profit_maximization

    There would be no effect on the total revenue curve or the shape of the total cost curve. Consequently, the profit maximizing output would remain the same. This point can also be illustrated using the diagram for the marginal revenuemarginal cost perspective. A change in fixed cost would have no effect on the position or shape of these ...

  6. Monopolistic competition - Wikipedia

    en.wikipedia.org/wiki/Monopolistic_competition

    The company maximises its profits and produces a quantity where the company's marginal revenue (MR) is equal to its marginal cost (MC). The company is able to collect a price based on the average revenue (AR) curve. The difference between the company's average revenue and average cost, multiplied by the quantity sold (Qs), gives the total profit.

  7. Perfect competition - Wikipedia

    en.wikipedia.org/wiki/Perfect_competition

    The arrival of new firms or expansion of existing firms (if returns to scale are constant) in the market causes the (horizontal) demand curve of each individual firm to shift downward, bringing down at the same time the price, the average revenue and marginal revenue curve.

  8. Kinked demand - Wikipedia

    en.wikipedia.org/wiki/Kinked_demand

    "Kinked" demand curves and traditional demand curves are similar in that they are both downward-sloping. They are distinguished by a hypothesized concave bend with a discontinuity at the bend - the "kink." Therefore, the first derivative point is undefined and leads to a jump discontinuity in the marginal revenue curve.

  9. Markup rule - Wikipedia

    en.wikipedia.org/wiki/Markup_rule

    or "marginal revenue" = "marginal cost". A firm with market power will set a price and production quantity such that marginal cost equals marginal revenue. A competitive firm's marginal revenue is the price it gets for its product, and so it will equate marginal cost to price. (′ / +) =