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  2. Why Small Businesses Have a Marketing Edge Over Giants - AOL

    www.aol.com/2014-06-09-small-businesses...

    Shutterstock By Richard Feloni Every day we're inundated with millions of dollars' worth of advertisements from major corporations. The best ones build brand awareness and help drive sales, but ...

  3. Small business - Wikipedia

    en.wikipedia.org/wiki/Small_business

    Low sales (the result of poor marketing) is one of the major reasons for small business failure. Common marketing techniques for small business include business networking (e.g., attending Chamber of Commerce events or trade fairs), "word of mouth" promotion by existing customers, customer referrals, Yellow pages directories, television, radio ...

  4. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.

  5. Blitz campaign - Wikipedia

    en.wikipedia.org/wiki/Blitz_campaign

    In the world of marketing, a blitz campaign is a very short, intensive, and focused marketing campaign for a product or business. A blitz campaign is a marketing strategy designed to promote a product or a business quickly through the use of mass media; it is also called a "marketing blitz," a " time-based marketing campaign," and "intensive marketing."

  6. Survey: Small businesses are feeling more optimistic about ...

    www.aol.com/survey-small-businesses-feeling-more...

    A recent survey shows small business owners are feeling more optimistic about the economy following the election. The Uncertainty Index declined 12 points in November to 98, following October’s ...

  7. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    Advertising in which a celebrity endorses a product or brand leverages celebrity power, fame, money, and popularity to gain recognition for their products or to promote specific stores' or products. Advertisers often advertise their products, for example, when celebrities share their favorite products or wear clothes by specific brands or ...

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