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Predictive analytics is a set of business intelligence (BI) technologies that uncovers relationships and patterns within large volumes of data that can be used to predict behavior and events. Unlike other BI technologies, predictive analytics is forward-looking, using past events to anticipate the future. [3]
Predictive modelling uses statistics to predict outcomes. [1] Most often the event one wants to predict is in the future, but predictive modelling can be applied to any type of unknown event, regardless of when it occurred. For example, predictive models are often used to detect crimes and identify suspects, after the crime has taken place. [2]
More specifically, the methods of demand forecasting entail using predictive analytics to estimate customer demand in consideration of key economic conditions. This is an important tool in optimizing business profitability through efficient supply chain management. Demand forecasting methods are divided into two major categories, qualitative ...
The response could be a binary variable (for example, a website visit) [1] or a continuous variable (for example, customer revenue). [2] Uplift modelling is a data mining technique that has been applied predominantly in the financial services, telecommunications and retail direct marketing industries to up-sell , cross-sell , churn and ...
Additionally, organizational performance management data-mining and analytics applications help firms translate company-level goals, such as profit and sales targets, into operational decisions, as workers KPI and required measured effort levels. [7] Market basket analysis has been used to identify the purchase patterns of the Alpha Consumer ...
Forecasting is the process of making predictions based on past and present data. Later these can be compared with what actually happens. For example, a company might estimate their revenue in the next year, then compare it against the actual results creating a variance actual analysis.
Predictive learning is a machine learning (ML) technique where an artificial intelligence model is fed new data to develop an understanding of its environment, capabilities, and limitations. This technique finds application in many areas, including neuroscience , business , robotics , and computer vision .
Predictive informatics (PI) is the combination of predictive modeling and informatics applied to healthcare, pharmaceutical, life sciences and business industries. Predictive informatics enables researchers, analysts, physicians and decision-makers to aggregate and analyze disparate types of data, recognize patterns and trends within that data, and make more informed decisions in an effort to ...
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