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Next-best-action marketing (also known as best next action or next best activity or recommended action) is a customer-centric marketing approach that considers the different actions that can be taken for a specific customer and decides on the ‘best’ one. [1] The "next best action" (an offer, proposition, service, etc.) is determined by the ...
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Hortonworks software was used to build enterprise data services and applications such as IoT (connected cars, for example), single view of X (such as customer, risk, patient), and advanced analytics and machine learning (such as next best action and realtime cybersecurity). Hortonworks had three interoperable product lines:
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Customer delight means surprising a customer by exceeding their expectations and thus creating a positive emotional reaction. This emotional reaction leads to word of mouth . Customer delight directly affects the sales and profitability of a company, as it helps to distinguish the company and its products and services from the competition .
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Here are the 24 best new book releases this week: November 19-25, 2024. This is the last big week in the book world because next week is Black Friday.And most publishers want their big books of ...