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Behavioural science is the branch of science concerned with human behaviour. [1] While the term can technically be applied to the study of behaviour amongst all living organisms, it is nearly always used with reference to humans as the primary target of investigation (though animals may be studied in some instances, e.g. invasive techniques).
The Journal of Applied Behavior Analysis (JABA) is a quarterly peer-reviewed academic journal which publishes empirical research related to applied behavior analysis. It was established in 1968 and is published by Wiley-Blackwell on behalf of the Society for the Experimental Analysis of Behavior. The editor-in-chief is John Borrero.
ABA is an applied science devoted to developing procedures which will produce observable changes in behavior. [3] [9] It is to be distinguished from the experimental analysis of behavior, which focuses on basic experimental research, [10] but it uses principles developed by such research, in particular operant conditioning and classical conditioning.
Comparative psychology is the scientific study of the behavior and mental processes of non-human animals, especially as these relate to the phylogenetic history, adaptive significance, and development of behavior. Research in this area explores the behavior of many species, from insects to primates.
Furthermore, in all animals, the nervous system is the organ of behavior. Therefore, every biological and behavioral variable that influences behavior must go through the nervous system to do so. Present-day research in behavioral neuroscience studies all biological variables which act through the nervous system and relate to behavior. [10]
The experimental analysis of behavior is a science that studies the behavior of individuals across a variety of species. A key early scientist was B. F. Skinner who discovered operant behavior, reinforcers, secondary reinforcers, contingencies of reinforcement, stimulus control, shaping, intermittent schedules, discrimination, and generalization.
There are many different facets of human behavior, and no one definition or field study encompasses it in its entirety. [2] The nature versus nurture debate is one of the fundamental divisions in the study of human behavior; this debate considers whether behavior is predominantly affected by genetic or environmental factors. [3]
Each behavioural change theory or model focuses on different factors in attempting to explain behaviour change. Of the many that exist, the most prevalent are learning theories, social cognitive theory, theories of reasoned action and planned behaviour, transtheoretical model of behavior change, the health action process approach, and the BJ Fogg model of behavior change.