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Bath & Body Works was founded in 1990 in New Albany, Ohio as the beauty line for Express, Inc. [4] The company's first store opened in a Cambridge, Massachusetts mall in September 1990. [5] In 1991, the Body Shop sued Bath & Body Works, resulting in Bath & Body Works rebranding itself.
Bath & Body Works, Inc. (formerly known as L Brands, Inc., Limited Brands, Inc. and The Limited, Inc.) is an American specialty retail company based in Columbus, Ohio. It owns Bath & Body Works , posted $7.4 billion in revenue in 2023, and was listed as 481 on the 2024 Fortune 500 list of largest United States companies by revenue.
In 2016, the outlet center was sold to Ultra Outlets USA, a company based in Columbus, Ohio, for $2.3 million and was rebranded to Ultra Outlets of Medford. A number of major improvements to the infrastructure, design, and functionality of the center were made over the next few years including the repavement and new traffic configuration of the ...
Bath & Body Works has struggled with consumers and investors as the pandemic beauty boom faded. Its shares are down nearly 14% year to date, compared to the S&P 500's 27% gain.
Bath & Body Works now expects net sales to shrink to a range of 1.7% to 2.5% for fiscal 2024, compared with a prior forecast of a 2% to 4% decline.
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