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Beneful is a brand of dog food products by Nestlé Purina PetCare global [1] that includes wet dog food, dry dog food and dog treats. [2] As of 2012, it was the fourth most popular dog food brand, [ 3 ] generating more than $1.5 billion in annual revenues. [ 4 ]
If you're a dog lover, you're probably familiar with the brand behind CityVille's newest branded business: Purina Beneful. This new business is shaped like a tennis ball, and is available to ...
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It produces and markets pet food, treats, and cat and dog litter. Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One. The company was formed in 2001 by combining Nestlé's Friskies PetCare Company with Ralston Purina, which acquired it for $10.3 billion.
The delivery of the treats can be just as important as the treats themselves, adding excitement, keeping your dog engaged, and reinforcing those behaviors you want to see.
Ralston Purina also owned Jack in the Box fast food restaurants from 1968 to 1985, [10] along with several high-end restaurants. [11] [12] Ralston Purina owned Van Camp Sea Food Company from 1963 to 1988, a tuna cannery with Chicken of the Sea as its main product. [13] Ralston Purina owned an animal pharmaceutical company in the 1970s and 1980s.
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