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The Buell Blast was the training vehicle for the Harley-Davidson Rider's Edge New Rider Course from 2000 until May 2014, when the company re-branded the training academy and started using the Harley-Davidson Street 500 motorcycles. In those 14 years, more than 350,000 participants in the course learned to ride on the Buell Blast.
The Harley-Davidson LiveWire is an electric motorcycle by Harley-Davidson, their first electric vehicle. Harley-Davidson says the maximum speed is 110 mph (180 km/h) [4] with claimed 105 hp (78 kW) motor. [5] The LiveWire, released in 2019, targets a different type of customer than their classic V-twin powered motorcycles. [6]
The Harley Owners Group (HOG) is a sponsored community marketing club, operated by Harley-Davidson for enthusiasts of that brand's motorcycles.The HOG is "the grandaddy of all community-building efforts," serving to promote not just a consumer product, but a lifestyle.
Harley-Davidson FLHXXX Street Glide Trike 103 2010, 2011 Harley-Davidson Servi-Car: 1932–1973 Harley-Davidson Tri Glide Ultra Classic: 103 cu in (1,690 cc) OHV V-twin 2009– Harley-Davidson Freewheeler: 104–107 cu in (1,700–1,750 cc) Milwaukee 8 2015– Harley-Davidson Road Glide 3 114 cu in 2023-
Harley-Davidson sells more than just motorcycles, it sells a passion and a lifestyle. The emergence of the Harley's Ownership Group or HOG was an opportunity for motorcycle enthusiasts to share their experiences and passion, which turned them into a lifestyle brand. This cult brand is a textbook example of guerrilla marketing.
Harley-Davidson engines are now made at Harley-Davidson Motor Company's Pilgrim Road Powertrain Operations facility in Menomonee Falls, Wisconsin. The company's founders started making smaller flathead motorcycle engines individually by hand and fitted to bicycles in the 10 ft x 15 ft wooden barn in Milwaukee that was the Harley-Davidson ...
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