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2. Marketing spending - Wikipedia

   en.wikipedia.org/wiki/Marketing_spending

   Of course, marketing and selling budgets can also be viewed as investments in acquiring and maintaining customers. From either perspective, however, it is useful to distinguish between fixed marketing costs and variable marketing costs. That is, managers must recognize which marketing costs will hold steady, and which will change with sales.

3. Management accounting - Wikipedia

   en.wikipedia.org/wiki/Management_accounting

   Given the above, one view of the progression of the accounting and finance career path is that financial accounting is a stepping stone to management accounting. [16] Consistent with the notion of value creation, management accountants help drive the success of the business while strict financial accounting is more of a compliance and ...

4. Hollywood accounting - Wikipedia

   en.wikipedia.org/wiki/Hollywood_accounting

   Marketing overhead: To determine this number, studios usually choose about 10% of all advertising costs. All of the above means of calculating overhead are highly controversial, even within the accounting profession. Namely, these percentages are assigned without much regard to how, in reality, these estimates relate to actual overhead costs.

5. 35 essential business expense categories for businesses of ...

   www.aol.com/35-essential-business-expense...

   Fuel, maintenance, insurance, and other car expenses are all business expenses, provided the vehicle is used exclusively for business purposes. The IRS standard mileage rate can also be deducted. 22.

6. Understanding Deferred Tax Assets: Calculations, Applications ...

   www.aol.com/finance/understanding-deferred-tax...

   Common causes of deferred tax assets are items such as net operating losses, eligible business expenses, certain revenue, bad debt, warranty liabilities, and more. These will be explained further ...

7. Return on marketing investment - Wikipedia

   en.wikipedia.org/wiki/Return_on_marketing_investment

   This is a sophisticated metric that balances marketing and business analytics and is used increasingly by many of the world's leading organizations (Hewlett-Packard and Procter & Gamble to name two) to measure the economic (that is, cash-flow derived) benefits created by marketing investments. For many other organizations, this method offers a ...