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2. Lead generation - Wikipedia

   en.wikipedia.org/wiki/Lead_generation

   In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

3. Lead management - Wikipedia

   en.wikipedia.org/wiki/Lead_management

   Generating a lead, or lead generation can relate to myriad marketing technologies and methodologies. Regardless of how it is achieved, however, from an architectural perspective lead generation is simply the ability to attract the interest of a consumer and capture enough data to validate and prioritize their interest, then contact them.

4. Lead validation - Wikipedia

   en.wikipedia.org/wiki/Lead_validation

   Lead validation is the process by which sales leads generated by internet marketing campaigns are separated from other types of conversions. Lead validation is crucial for effective internet marketing management; without it, companies can neither accurately evaluate the results of, nor efficiently improve, their SEO, PPC, display advertising, email, content marketing and social media campaigns.

5. Lead scoring - Wikipedia

   en.wikipedia.org/wiki/Lead_scoring

   Increased marketing effectiveness: A lead scoring model quantifies for marketers what types of leads or lead characteristics matter most, which helps marketing more effectively target its inbound and outbound programs and deliver more high-quality leads to sales. Tighter marketing and sales alignment: Lead scoring helps strengthen the ...

6. Affiliate marketing - Wikipedia

   en.wikipedia.org/wiki/Affiliate_marketing

   MarketingSherpa's research team estimated that, in 2006, affiliates worldwide earned US$6.5 billion in bounty and commissions from a variety of sources in retail, personal finance, gaming and gambling, travel, telecom, education, publishing, and forms of lead generation other than contextual advertising programs.

7. Marketing automation - Wikipedia

   en.wikipedia.org/wiki/Marketing_automation

   Marketing Automation assists greatly in areas like Lead Generation, Segmentation, Lead nurturing and lead scoring, Relationship marketing, Cross-sell and upsell, Retention, and Marketing ROI measurement. Effective marketing automation tools leverage data from a separate or integrated CRM to understand customer impact and preferences.