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Since cocktail parties were so popular, American designers such as Anne Fogarty began to create cocktail dresses that revolved around the "New Look" using less expensive fabrics. [3] French designers, such as Dior and Jacques Fath, saw the high market for cocktail dresses and began to design dresses for American department stores. [3]
A party dress is a dress worn especially for a party. Different types of party such as children's party, cocktail party, garden party and costume party would tend to require different styles of dress. [76] [77] One classic style of party dress for women in modern society is the little black dress. [78]
Mary Duffy's Big Beauties was the first model agency to work with hundreds of new plus-size clothing lines and advertisers. For two decades, this plus-size category produced the largest per annum percentage increases in ready-to-wear retailing. Max Mara started Marina Rinaldi, one of the first high-end clothing lines, for plus-size women in ...
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Formal wear being the most formal dress code, it is followed by semi-formal wear, equivalently based around daytime black lounge suit, and evening black tie (dinner suit/tuxedo), and evening gown for women. The male lounge suit and female cocktail dress in turn only comes after this level, traditionally associated with informal attire.
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