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The first newspaper published in Mankato, the Mankato Weekly Independent, began publication in 1857. [4] Six years later, it was bought by Charles Slocum and named the Mankato Union. Then in 1880 the Union and its rival Mankato paper, the Record, merged and became the Mankato Weekly Free Press. It ran as a weekly until 1887, when it became a daily.
Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread. The theory was popularized by Everett Rogers in his book Diffusion of Innovations, first published in 1962. [1]
Everett M. "Ev" Rogers (March 6, 1931 – October 21, 2004) was an American communication theorist and sociologist, who originated the diffusion of innovations theory and introduced the term early adopter.
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The Land was founded in 1976 by The Free Press. In 2020, the publisher was Steve Jameson. The general manager was Deb Petterson. The managing Editor was Paul Malchow. The motto of the newspaper, "Where farm and family meet", appears with its logo on each newspaper. The front page includes a large format farm-related picture.
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The sociological theory of diffusion is the study of the diffusion of innovations throughout social groups and organizations. The topic has seen rapid growth since the 1990s, reflecting curiosity about the process of social change and "fueled by interest in institutional arguments and in network and dynamic analysis."
Arvind Singhal (born 1962) [1] is an Indian-born American social scientist and academician. His academic research has focused on diffusion of innovations, the positive deviance approach, organizing for social change, the entertainment-education strategy, and liberating interactional structures.