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Lego (/ ˈ l ɛ ɡ oʊ / ⓘ, LEG-oh; Danish:; [1] stylized as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears , figurines ...
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept.. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.
Lego releases its first building "system" of the Town Plan along with 27 other sets. [3] Lego bricks begin selling better, but are not yet the core Lego product. Lego first exports toys to Sweden. Godtfred Kirk Christiansen demonstrates the Lego bricks at a toy fair in Nuremberg, Germany. First Lego trees are released. 1956:
Lego Modular Buildings (stylized as LEGO Modular Buildings) is a series of Lego building toy sets introduced in 2007, with new sets usually being released annually. Created in response to feedback and suggestions from the Adult Fans of Lego bricks (AFOL) and Teen Fans of Lego (TFOL) communities, the sets in this series are generally intended for more advanced builders.
Bilofix is the name of a Danish construction toy product primarily consisting of wooden beams and plastic screws and bolts. It was produced and marketed primarily in the 1960s first by the Lego company and then by a separate Bilofix company. The name Bilofix is usually written stylized as "BILOfix".
Lego Group, of course, is aware of the illicit sale of its toys. A company spokesperson directed The Times to an online resource that outlines how consumers can spot fake online Lego stores, among ...
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