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Lego (/ ˈ l ɛ ɡ oʊ / ⓘ, LEG-oh; Danish:; [1] stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears , figurines ...
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept.. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.
Lego releases its first building "system" of the Town Plan along with 27 other sets. [3] Lego bricks begin selling better, but are not yet the core Lego product. Lego first exports toys to Sweden. Godtfred Kirk Christiansen demonstrates the Lego bricks at a toy fair in Nuremberg, Germany. First Lego trees are released. 1956:
Lego Minifigures (stylized as LEGO Minifigures) are a 2010 Lego theme based on a set of collectible Lego minifigures. Each figure is an original character with new clothing and facial designs, and many contain previously unseen accessories.
Following the released of the two packs for the Lego Dimensions toys-to-life video game in 2017. Lego The Powerpuff Girls theme was launched at the New York Toy Fair in 2018 with only two toy sets after the Lego Dimensions video game was released. As part of the marketing campaign, The Lego Group released two toy sets based on the television show.
The Denmark-based Lego’s adult collectors seem to have helped it outperform the broader toy industry in 2023. Lego’s revenues grew 2% last year, against an industry that shrunk 7%, notching $9 ...
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