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The book starts with comparing the two main ways to influence human behaviour: manipulation and inspiration. Sinek argues that inspiration is the more powerful and sustainable of the two. The book primarily discusses the significance of leadership and purpose to succeed in life and business.
Adianoeta – a phrase carrying two meanings: an obvious meaning and a second, more subtle and ingenious one (more commonly known as double entendre). Alliteration – the use of a series of two or more words beginning with the same letter. Amphiboly – a sentence that may be interpreted in more than one way due to ambiguous structure.
Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.
Moral courage is the courage to take action for moral reasons despite the risk of adverse consequences. [1] Courage is required in order to take action when one has doubts or fears about the consequences. Moral courage therefore involves deliberation or careful thought.
you stand back, take stock and then plan the next year of your life. The exercise of answering 10 simple questions helps you to clarify your thinking and make sure your next year is the best it can be. At the end of your personal workshop you’ll have a simple one-page plan to guide you through your next 12 months.
Selma shows us that America is not the project of any one person. Because the single-most powerful word in our democracy is the word "We." "We The People." "We Shall Overcome." "Yes We Can." Obama then paid tribute to the activists whose work made later changes possible: "Our job's easier because somebody already got us through that first mile."
An idiom is a common word or phrase with a figurative, non-literal meaning that is understood culturally and differs from what its composite words' denotations would suggest; i.e. the words together have a meaning that is different from the dictionary definitions of the individual words (although some idioms do retain their literal meanings – see the example "kick the bucket" below).
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