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In the 1960s, Kellogg's success with presweetened cereal brands remained high, and consistently strong brands such as Corn Flakes indicated that a solid market existed for basic cereals as well. Sugar Frosted Mini-Wheats, introduced in 1969, was a product that offered the fundamental nutrition of shredded wheat with the added appeal of sweet taste.
Kellogg's placed Dale Earnhardt on Kellogg's Corn Flakes boxes for 1993 six-time Winston Cup champion and 1994 seven-time Winston Cup champion, as well as Jeff Gordon on the Mini Wheats box for the 1993 Rookie of the Year, 1995 Brickyard 400 inaugural race, 1997 Champion, and 1998 three-time champion, and a special three-pack racing box set ...
Corn flakes, or cornflakes, are a breakfast cereal made from toasting flakes of corn (maize). Originally invented as a breakfast food to counter indigestion , [ 1 ] it has become a popular food item in the American diet and in the United Kingdom where over 6 million households consume them.
The traditional cereal business, which boasts names such as Froot Loops and Corn Flakes, will be called WK Kellogg Co — a nod to the company's founder William Keith Kellogg. The business's stock ...
“Let them eat Corn Flakes” appears to be Kellogg’s CEO Gary Pilnick’s advice to cash-strapped shoppers who are spending the highest portion of their income on food than at any point in the ...
Recently, looking over Inc.com's Ten Best Slogans of All Time, I began to think that, maybe, there's something to be said for the perfect slogan. After all, when it comes to latching on to ...
This commercial was significant in the humanizing factor of Tony with the birth of his first daughter, Antoinette. This advertising technique targeted the millions of infants as Antoinette the baby tigress was shown tasting Kellogg's Sugar Frosted Flakes for the first time, followed by the Tony the Tiger slogan. [12]
W.K. Kellogg had the new plant in full operation six months after the fire. [5] Convincing his brother to relinquish rights to the product, Will's company produced and marketed the hugely successful Kellogg's Toasted Corn Flakes and was renamed the Kellogg Toasted Corn Flake Company in 1909, taking the name "the Kellogg Company" in 1922. [3]