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Psycho-Cybernetics is a self-help book written by American writer Maxwell Maltz in 1960. [1] Motivational and self-help experts in personal development, including Zig Ziglar , Tony Robbins , Brian Tracy have based their techniques on Maxwell Maltz.
Maxwell Maltz (March 10, 1899 – April 7, 1975 [1]) was an American cosmetic surgeon and author of Psycho-Cybernetics (1960), which was a system of ideas that he claimed could improve one's self-image leading to a more successful and fulfilling life. [2]
Maxwell Maltz titled his pioneering self-development work "Psycho-Cybernetics" in reference to the process of steering oneself towards a pre-defined goal by making corrections to behaviour. Much of the personal development industry and the Human potential movement is said to be derived from Maltz's work.
Cybernetics is the transdisciplinary study of circular processes such as feedback systems where outputs are also inputs. It is concerned with general principles that are relevant across multiple contexts, [1] including in ecological, technological, economic, biological, cognitive and social systems and also in practical activities such as designing, [2] learning, and managing.
William Ross Ashby (6 September 1903 – 15 November 1972) was an English psychiatrist and a pioneer in cybernetics, the study of the science of communications and automatic control systems in both machines and living things.
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