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Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
On June 28, 2023, Brendan Whitworth gave an interview to CBS, where he highlighted Bud Light's history of supporting the queer community since 1998 and stressed their commitment to continuing to support them. He also stated that Bud Light's parent company, Anheuser-Busch, was planning on tripling Bud Light's budget for the 2023 NFL season ...
Bud Light continues to hemorrhage customers after a rough 2023, ... with 62% saying they ever drink at all, ... pivoting energy to low- and no-alcohol beverages.
Anheuser-Busch InBev beer, Michelob Ultra, also brewed by Anheuser-Busch InBev, has surpassed Bud Light in its share of draft lines, marking an end to several decades of dominance
Among those younger than 34, the share that say they have ever drank alcohol has dropped from 72% to 62% since 2000, and only 40% drank regularly, according to a Gallup study last year.
Anheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer.
The Leuven, Belgium-based company is facing declining beer sales in the U.S., where drinkers are increasingly opting for spirits, hard seltzers and alcohol-free beverages. Bud Light, its best ...
Bud Light sales tanked 26.5% for the week ending Aug. 5, per new Nielsen data. That's a faster pace than the week-on-week drop of 25.9% for the period ending June 17.