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Lip pomade, also called lip gloss, was later invented by Max Factor, Sr. in an effort to provide a glamorous appearance to actress' lips on film. [4] Soon after, 'natural' lip gloss was created, which used bromo acid to create a red effect as it reacted with the wearer's skin. [ 3 ]
The thing is, lip gloss isn’t even just lip gloss anymore. Lip oil, liquid balms, plumpers, tints, stains, jelly, treatments, and masks—many of the most viral lip products are almost in ...
Lip products, including lipstick, lip gloss, lip liner and lip balms, commonly add color and texture to the lips, as well as serving to moisturise the lips and define their external edges. [5] Products adding colour and texture to the lips, such as lipsticks and lip glosses, often come in a wide range of colors as well as a number of different ...
e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California.It was founded by Joseph Shamah and Scott Vincent Borba in 2004. [3] Items include bath and skin-care products, mineral-based makeup, professional tools, [4] eyeliners, lipstick, glosses, [5] [6] blushes, bronzers, brushes, and mascara, among others.
In 2014, Ko sold NYX to the French beauty company L'Oréal for $500 million. [1] The sale had a five-year non-compete clause. [12]NYX Cosmetics continues under other management as a part of L'Oréal, and now provides products including lipstick, lip gloss, and mineral foundation. [6]
It later expanded its product line to include skin serums, masks, shower gel, body lotion, fragrance, lip balms and lipstick. [9] In 2018, Glossier more than doubled its revenue in 2018, adding over 1 million new customers. [10] In 2018 and 2019, Glossier raised another $150 million, valuing the company at $1.2 billion.
The company began selling Kylie Lip Kits, a liquid lipstick and lip liner set, on November 30, 2015. [2] Formerly known as Lip Kit by Kylie, the company was renamed Kylie Cosmetics in 2016. [citation needed] In 2018, Forbes reported that the company was valued at $800 million and in March 2019 valued the company at $900 million.
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