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The audience design framework distinguishes between several kinds of audience types based on three criteria from the perspective of the speaker: known (whether an addressee is known to be part of a speech context), ratified (the speaker acknowledges the listener's presence in the speech context), or addressed (the listener is directly spoken to).
Since the early days of cultural studies-oriented interest in processes of audience meaning-making, the scholarly discussion about "readings" has leaned on two sets of polar opposites that have been invoked to explain the differences between the meaning supposedly encoded into and now residing in the media text and the meanings actualized by audiences from that text.
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
Rhetoric studies modes of persuasion in speech and writing and is often taught as a classical subject. [2]: 46 Psychology looks at persuasion through the lens of individual behaviour [3] and neuroscience studies the brain activity associated with this behaviour. [4]
Verbal Behavior is a 1957 book by psychologist B. F. Skinner, in which he describes what he calls verbal behavior, or what was traditionally called linguistics. [1] [2] Skinner's work describes the controlling elements of verbal behavior with terminology invented for the analysis - echoics, mands, tacts, autoclitics and others - as well as carefully defined uses of ordinary terms such as audience.
by passion in the delivery of the speech or writing, as determined by the audience; by personal anecdote. appealing to an ideal can also be handled in various ways, such as the following: by understanding the reason for their position; avoiding attacks against a person or audience's personality; use the attributes of the ideal to reinforce the ...
The College Football Playoff is so close you can almost smell the overreactions wafting from the football kitchen. Tuesday was another aperitif to get us going until the final bracket selection is ...
Expository writing is a type of writing where the purpose is to explain or inform the audience about a topic. [13] It is considered one of the four most common rhetorical modes. [14] The purpose of expository writing is to explain and analyze information by presenting an idea, relevant evidence, and appropriate discussion.