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The audience design framework distinguishes between several kinds of audience types based on three criteria from the perspective of the speaker: known (whether an addressee is known to be part of a speech context), ratified (the speaker acknowledges the listener's presence in the speech context), or addressed (the listener is directly spoken to).
Kairos is an appeal to the timeliness or context in which a presentation is publicized, which includes contextual factors external to the presentation itself but still capable of affecting the audience's reception to its arguments or messaging, such as the time in which a presentation is taking place, the place in which an argument or message ...
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
Expository writing is a type of writing where the purpose is to explain or inform the audience about a topic. [13] It is considered one of the four most common rhetorical modes. [14] The purpose of expository writing is to explain and analyze information by presenting an idea, relevant evidence, and appropriate discussion.
Audience analysis is a task that is often performed by technical writers in a project's early stages. It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all
Writing a speech involves several steps. A speechwriter has to meet with the executive and the executive's senior staff to determine the broad framework of points or messages that the executive wants to cover in the speech. Then, the speechwriter does his or her own research on the topic to flesh out this framework with anecdotes and examples.
Ethos – a rhetorical appeal to an audience based on the speaker/writer's credibility. Ethopoeia – the act of putting oneself into the character of another to convey that person's feelings and thoughts more vividly. Eulogy – a speech or writing in praise of a person, especially one who recently died or retired.
Audience analysis tries to isolate variables like region, race, ethnicity, age, gender, and income in an effort to see how different social groups tend to construct different meanings for the same text. [9] In media studies, there are two models used to construct audience reception.