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In 1984, Sales & Marketing Executives International, Inc. (SMEI) established sales certification and marketing certification programs for professionals to complete in order to be able to use its professional designations. Certified Marketing Executive – CME For marketing managers and top level executives. Certified Sales Executive – CSE
Certification programs are often created or endorsed by professional associations, but are typically completely independent from membership organizations. Certifications are very common in fields such as aviation, construction, technology, environment, and other industrial sectors, as well as healthcare, business, real estate, and finance.
Certifications are usually awarded by professional societies or educational institutes. Obtaining a certificate is voluntary in some fields, but in others, certification from a government-accredited agency may be legally required to perform certain jobs or tasks.
Google grants certification upon completion of the Fundamentals of Digital Marketing course (taught by University and Interactive Advertising Bureau Europe). [ 10 ] References
Professional titles are used to signify a person's professional role or to designate membership in a professional society. Professional titles in the anglophone world are usually used as a suffix following the person's name, such as John Smith, Esq., and are thus termed post-nominal letters.
Some professional certifications are valid for a lifetime upon completing all certification requirements. Others expire after a certain period of time and have to be maintained with further education and/or testing. Certifications can differ within a profession by the level or specific area of expertise to which they refer.
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The Chartered Marketer status is awarded to candidates who satisfy a set of criteria that includes qualifications, proven experience, and a commitment to Continuing Professional Development . [ 11 ] To retain the designation of a chartered professional, all registered chartered marketers are required to submit their yearly CPD records which the ...