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Endorsed brands, and sub-brands – For example, Nestle KitKat, Cadbury Dairy Milk, Sony PlayStation or Polo by Ralph Lauren. These brands include a parent brand—which may be a corporate brand, an umbrella brand, or a family brand – as an endorsement to a sub-brand or an individual, product brand. The endorsement should add credibility to ...
American corporate subsidiaries, companies that are owned or controlled by another company based in the United States, which is called the parent company, parent, or holding company. Subcategories This category has the following 43 subcategories, out of 43 total.
Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products. [ 1 ] [ 2 ] Umbrella branding is mainly used by companies with a positive brand equity (value of a brand in a certain marketplace). [ 3 ]
The Freepik Company serves as the parent brand for several platforms: Flaticon, Slidesgo, Storyset, Wepik, Videvo, and EyeEm. [ 5 ] [ 10 ] [ 11 ] The content of Freepik Company products is created by the company's designers [ 12 ] [ 13 ] and its more than 21,000 collaborators of more than 100 countries, and downloads of its content reach an ...
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A conglomerate is a combination of multiple business entities operating in entirely different industries under one corporate group, usually involving a parent company and many subsidiaries. Conglomerates are typically large and multinational corporations that manage diverse business operations across various sectors.
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The company claimed that it is capable to handle power output up to 600 hp (608 PS; 447 kW) from the system. [191] In February 2020, Hyundai launched its first vehicle built above the E-GMP platform, the Ioniq 5. It is the first product to be marketed under the Ioniq sub-brand. [192]