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The Love the Philippines campaign, including the logo and other collaterals, cost ₱49 million to conceptualize. [ 6 ] The launch video for the campaign sparked outrage from the internet when it was discovered to include stock footage of numerous foreign tourist destinations, including those from Brazil, Indonesia, Switzerland, Thailand, and ...
Love the Philippines: Official website: www.itsmorefuninthephilippines.com: It's More Fun in the Philippines! was the tourism marketing campaign of the Philippines ...
On October 1, 2023, the program was relaunched with a "Love The Philippines" inspired theme, in partnership with the Department of Tourism. On November 18, 2023, the Hosts also transitions from PCSO Employees to Beauty Queens, Artists, and Social Media Personalities. On February 19, 2024, the program reformats regarding the Jackpot Games.
In June 2023, the Marcos administration's tourism department launched a new branding campaign worth ₱ 49 million; it included a new tourism slogan "Love the Philippines" which replaced the decade-old "It's More Fun in the Philippines". The tourism department contracted a creative agency, DDB Philippines, to produce a campaign video.
Marcos ran in the 2016 Philippine vice presidential election as the running mate of Miriam Defensor Santiago.A highly contested race, Marcos ultimately lost to then congresswoman Leni Robredo by 263,473 votes or by 0.64 percent, [19] the narrowest margin since the 1965 vice presidential election.
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