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  2. Engagement marketing - Wikipedia

    en.wikipedia.org/wiki/Engagement_marketing

    Blogs: For engagement marketing purposes, companies can share content on their own blogs and participate as a commenter or content provider on relevant external blogs. Hosting a campaign that gives prizes to external blogs readers for their participation in a contest is an example of an engagement marketing campaign aimed at external blogs.

  3. Category:Women in marketing - Wikipedia

    en.wikipedia.org/wiki/Category:Women_in_marketing

    This is a non-diffusing subcategory of Category:Marketing people. It includes people that can also be found in the parent category, or in diffusing subcategories of the parent. Subcategories

  4. Personalized marketing - Wikipedia

    en.wikipedia.org/wiki/Personalized_marketing

    Some personalized marketing can also be automated, increasing the efficiency of a business's marketing strategy. For example, an automated email could be sent to a user shortly after an order is placed, giving suggestions for similar items or accessories that may help the customer better use the product he or she ordered, or a mobile app could ...

  5. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...

  6. Social media optimization - Wikipedia

    en.wikipedia.org/wiki/Social_media_optimization

    Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service.Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter).

  7. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

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