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Parle Products is an Indian multinational food corporation, which makes biscuits and confectionery products. It is best known for the biscuit brand Parle-G , [ 2 ] [ 3 ] which is the best-selling biscuit brand in the world, according to a 2011 Nielsen report.
Parle Products was established as a confectionery maker in the Vile Parle suburb of Mumbai, in 1929. Parle Products began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign showcasing its Gluco brand of biscuits as an Indian alternative to British-branded biscuits. [4] 1947 advertisement
Parle Agro is an offshoot of Parle Products, which was founded in 1929 in British India.It was owned by the Chauhan family of Vile Parle, Mumbai.The original Parle company was split into three separate companies owned by the different factions of the original Chauhan family:
Thums Up was created in 1977, after the American company Coca-Cola withdrew from India due to regulations requiring it to disclose its formula [3] and sell 60% of its equity to an Indian company under a government plan for foreign-owned companies to share stakes with domestic partners.
Bisleri International (formerly Parle Exports and Parle Bisleri) is an Indian multinational company which is best known for the eponymous brand of bottled water. The company was started in the 1970s by Ramesh Chauhan, [ 7 ] and sells bottled water and soft drinks.
A consumer study indicated that consumers wanted a recap bottle, which did not previously exist in the mango drink segment. In response, Parle Agro launched Frooti in a hygienic hot fill PET bottle. Frooti is now available in various sizes of PET bottles, including 200 mL, 250 mL, 300 mL, 500 mL, 600 mL, 1.2 L and 1.8 L. 2 L.
In 1992, when the Indian government allowed Coca-Cola to return for operations, at the same time as it admitted Pepsi for the first time, Coca-Cola bought local soft-drink (soda) brands, from Parle Bisleri owner Ramesh Chauhan including Limca, Thums Up (a cola-like drink), Maaza (a mango-juice based drink), Citra (a clear lemon-lime drink), and ...
Gold Spot was an artificially orange-flavored carbonated soft drink created by Parle Products, introduced in 1952. It was named after the company's successful Parle Gold Star peppermint product and was popular with kids. [1] Gold Spot went over to Parle Bisleri as part of family partitions of the business. Gold Spot glass bottle