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Bass Brewery (/ ˈ b æ s /) was founded in 1777 by William Bass in Burton-upon-Trent, Staffordshire, England. [2] The main brand was Bass Pale Ale, once the highest-selling beer in the UK. [3] By 1877, Bass had become the largest brewery in the world, with an annual output of one million barrels. [4]
Michael Thomas Bass, DL (6 July 1799 – 29 April 1884) was an English brewer and a Member of Parliament. Under his leadership, the Bass Brewery became the largest brewery in the world, and Bass the best known brand of beer in England.
Although this is a claim repeatedly made, Bass couldn't have been transporting ale for Printon because Printon had died in 1729, when Bass was only 12. Printon's brewery was run by the Musgrave family from 1729 to 1803 - see here Zythophile ( talk ) 02:47, 4 January 2016 (UTC) [ reply ]
Stones Bitter became the highest selling beer for Bass Breweries from 1981, when it overtook Worthington E in sales. [citation needed] Stones was the ninth most popular beer in the United Kingdom in 1989, with two per cent of all beer sales. [8] Demand was such that the Cannon Brewery was paying up to £1.5 million per month in duty by 1991. [9]
Increasing demand saw it also brewed at other Bass breweries from the 1970s onwards. The beer's popularity reached its apex in 1992 when it was the country's highest selling bitter, selling over a million barrels. [3] The beer has been lauded as "one of Sheffield's most famous exports". After the Cannon's closure production was continued elsewhere.
Burton was already a thriving brewing town with several breweries exploiting the growing export beer trade via the Trent Navigation and Hull to the Baltic ports in Russia, mainly Saint Petersburg. [4] He established the Bass Brewery and catered mainly for the domestic market, but in 1784 he started to export ale directly to Russia. [5]
By 1961 a consortium of brewers, Courage, Scottish & Newcastle, Bass, Mitchells & Butlers and Guinness, grouped together as Harp Lager Ltd to brew and market the beer. [4] [5] Courage's Alton Brewery was rebuilt to produce the lager in Great Britain. [2] By 1964, the product was being sold on draught and led in its category for sales.
SPBW logo Wooden firkin from Bass Brewery, Burton upon Trent Ye Olde Mitre, the SPBW's London Pub of the Year, 2019. The Society for the Preservation of Beers from the Wood (SPBW), founded in 1963, is the oldest consumer-based group interested in stimulating the brewing of, increasing the awareness of, and encouraging the drinking of traditional cask ale.
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