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Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.
Ontraport offers customer relations management services that help with content management, such as creating and hosting webpages; lead tracking, which includes collecting customer data and behavior; traditional marketing approaches, such as e-mail, SMS, social media, and direct mail; managing online payments, including automated billing; and workflow automation, such as for recruiting.
Sprinklr is an American software company that develops a software as a service (SaaS) customer experience management (CXM) platform. [3] The company's software, also called Sprinklr, combines different applications for social media marketing, social advertising, content management, collaboration, employee advocacy, customer care, social media research, and social media monitoring.
Users can add applications for social media, e-commerce, online marketing, contact forms, e-mail marketing, and community forums to their websites. [5] [6] The Wix website builder is built on a freemium business model, earning its revenues through premium upgrades. [7]
Ning is an online social media network platform for people and organizations to create custom social networks. [3] Ning was co-founded by Marc Andreessen and Gina Bianchini and launched in October 2005. [2] By June 2011 there were over 90,000 social websites running on the Ning Platform. [4]
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