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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Business process outsourcing (BPO) is a subset of outsourcing that involves the contracting of the operations and responsibilities of a specific business process to a third-party service provider. Originally, this was associated with manufacturing firms, such as Coca-Cola that outsourced large segments of its supply chain .
Conductor, founded in 2006, started as a marketing services company. In 2010, it launched its cloud-based software platform called Conductor Searchlight, which supports search engine optimization (SEO) and content marketing. [1] [2] The platform also offers suggestions for optimizing digital marketing metrics and increasing revenue. [3] [4] [5]
A service provider (SP) is an organization that provides services, such as consulting, legal, real estate, communications, storage, and processing services, to other organizations. Although a service provider can be a sub-unit of the organization that it serves, it is usually a third-party or outsourced supplier.
A business service provider is one of several categories of service provider in the business world. As opposed to an application service provider which provides application components over a computer network, the services provided by a business service provider are more in the area of infrastructure: mail delivery, building security, finance, administration, and human services.
The company is a security provider in Spain and the security division of Necsia Group, specializing in cybersecurity and digital transformation services. [41] The company was merged into the CyberProof security services portfolio after the acquisition. [41] In June 2020, UST invested €1.3 million in Ksubaka, a UK-based startup.
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