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A public relations officer (PRO) or chief communications officer (CCO) or corporate communications officer is a C-suite level officer responsible for communications, public relations, and/or public affairs in an organization. Typically, the CCO of a corporation reports to the chief executive officer (CEO). The CCO may hold an academic degree in ...
Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.
Chief reputation officer (CRO) - A CRO is responsible for reputation, brand, public relations and public affairs; Chief research officer (CRO) - Officer responsible for research that supports enterprise goals; Chief restructuring officer (CRO) - A senior officer of a company given broad powers to renegotiate all aspects of a company’s ...
A director of communications may also be called a public relations manager, [1] communications director, or press secretary. The director of communications usually reports directly to a CxO , including a chief communications officer (CCO) or chief executive officer (CEO) of a company or organization.
Worldcom Public Relations Group is an international network of independently owned public relations firms, with 112 integrated communications agencies in 35 countries. [ 1 ] [ 2 ] [ 3 ] The group was established in 1988, [ 4 ] to allow independent firms to serve national and multi-national clients while maintaining the service characteristic of ...
The role of the public relations specialist, in many ways, is to communicate with the general public in ways that serve the interests of the company. PR therefore consists of numerous specialty areas that convey information about the company to the public, including sponsorships, events, issues management and media relations.
In an interview with the Daily Mail published on Friday, Dec. 27, former police officer David Roberts — whom the 1992 movie The Bodyguard was loosely based on — opened up about his time ...
Media relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. It can also entail developing symbiotic relationships with media outlets, journalists, bloggers, and influencers to garner publicity for an organization.