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Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site. Bounce rate is calculated by counting the number of single page visits and dividing that by the total visits.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3]
Exit rate/% exit - A statistic applied to an individual page, not a website. The percentage of visits seeing a page where that page is the final page viewed in the visit. Data Segmentation - Web analytics tools allow data segmentation, which means breaking down data into smaller subsets based on criteria such as demographics, location, or ...
UTM parameters that are passed to URLs can be parsed by analytics tools such as Google Analytics and Adobe Analytics, with the data used to populate standard and custom analytics reports. [2] Web analytics software may attribute parameters to the browser's current and subsequent sessions until the campaign window has expired.
Urchin Software Corp. was acquired by Google in April 2005, forming Google Analytics. [5] In April 2008, Google released Urchin 6. [6] [7] In February 2009, Google released Urchin 6.5, integrating AdWords. [8] Urchin 7 was released in September 2010 and included 64-bit support, a new UI, and event tracking, among other features. [9] [10]
For Google (GOOG), it could be as much as half a billion dollars this year if the web giant closes its Chinese-language website, according to investment bank UBS. That outcome looked increasingly
Taxi and ambulance drivers have the lowest rates of death from Alzheimer’s disease, according to a fascinating new study that suggests Google Maps may be rotting our brains by not forcing us ...
A view-through rate (VTR), measures the number of post-impression response or viewthrough from display media impressions viewed during and following an online advertising campaign. Such post-exposure behavior can be expressed in site visits, on-site events, conversions occurring at one or more Websites or potentially offline: