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Marketers see color as an important factor, since color may influence consumer emotions and perceptions about goods and services. [4] Logos for companies are important, since the logos may attract more customers. [5] The field of color psychology applies to many other domains such as medical therapy, sports, hospital settings, and even in game ...
Red items on a street market stall in Wan Chai Market, Hong Kong. Red is considered lucky by many Chinese people. Red is considered lucky by many Chinese people. In the psychology of color , color preferences are the tendency for an individual or a group to prefer some colors over others, such as having a favorite color or a traditional color .
The development of new communication technologies, such as telephone, radio, newspapers, television, and the internet, has had a big impact on communication and communication studies. [232] Today, communication studies is a wide discipline. Some works in it try to provide a general characterization of communication in the widest sense.
Why Do So Many Fast-Food Chains Use Red? Aside from just grabbing our attention, the color red stimulates appetite and hunger. You may not even realize it, but the color red will make you want to eat.
Since the introduction of co-cultural theory in "Laying the foundation for co-cultural communication theory: An inductive approach to studying "non-dominant" communication strategies and the factors that influence them" (1996), Orbe has published two works describing the theory and its use as well as several studies on communication patterns and strategies based on different co-cultural groups.
The meaning we assign to our communication is what is important. [20] Meaning is either taken for granted and pushed aside as an unimportant element which need not to be investigated, or it is regarded as a mere neutral link or one of the causal chains between the causes or factors responsible for human behavior and this behavior as the product ...
Color plays an important role in setting expectations for a product and communicating its key characteristics. [27] Color is the second most important element that allows consumers to identify brand packaging. [28] Marketers for products with an international market navigate the color symbolism variances between cultures with targeted advertising.
Social representations are a system of values, ideas, metaphors, beliefs, and practices that serve to establish social order, orient participants and enable communication among the members of groups and communities. [1] Social representation theory is a body of theory within social psychology and sociological social psychology.