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South African Breweries (officially The South African Breweries Limited, informally SAB) is a major brewery headquartered in Johannesburg, South Africa and was a wholly owned subsidiary of SABMiller until its interests were sold to Anheuser-Busch InBev on 10 October 2016. [2]
South Africa accounts for 34% of Africa's formal beer market and is expected to grow by 8–10% annually over the next five years. Beer consumption in the country was pegged at 60 litres per capita in 2012, greater than the 14.6-litre African average and the global average of 22 litres.
The origins of the company date back to the foundation of South African Breweries in 1895 in South Africa. For many decades, the operations of South African Breweries were mainly limited to southern Africa, where it had established a dominant position in the market during South African Apartheid, until 1990 when it began investing in Europe. [17]
United National Breweries, amongst others, produces Johannesburg beer, and the popular, if stigmatized, Chibuku beer is popular throughout Southern African countries. In South Africa and Botswana, sorghum malt is an important ingredient. Elsewhere, maize is the primary ingredient, and the beer is more commonly known as opaque beer.
The Woodhead Amber Ale has a slightly hoppier finish compared with other South African examples of this style. [4] Its name was derived from the Woodhead Dam . The Silvertree Saison is a moderately bitter ale [ 5 ] that was named after the endangered Silvertrees ( Leucadendron argenteum ).
Castle Lager is a South African pale lager. It is the flagship product of South African Breweries and has been recognised as the National Beer of South Africa [citation needed], [1] based on the fact that it is 100% grown and produced in the country. [citation needed]
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South African Breweries: Consumer goods Brewers Sandton: 1895 Brewery, part of Anheuser-Busch InBev (Belgium) P A South African Post Office: Industrials Delivery services Pretoria: 1991 Postal services S A Standard Bank: Financials Banks Johannesburg: 1862 Banks P A StarSat, South Africa: Consumer services Broadcasting & entertainment Midrand: 2010