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Customerization is the customization of products or services through personal interaction between a company and its customers. [1] A company is customerized when it is able to establish a dialogue with individual customers and respond by customizing its products, services, and messages on a one-to-one basis.
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Maynilad Water Services, Inc., better known as Maynilad, is the water and wastewater services provider of cities and municipalities that form the West Zone of the Greater Manila Area in the Philippines. It is an agent and contractor of the Metropolitan Waterworks and Sewerage System (MWSS). [1]
In 2005, accounting for 2.4% of the country's GDP, the Philippines acquired over 3% of the global BPO market. A year after, with ePLDT Ventus leading in the BPO industry, domestic economy increased by 5.4% and 11,000 more people were employed. In 2010, the Philippines was then declared the world's BPO capital.
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Dali opened its first store in February 2020 in Santa Rosa, Laguna, and by the end of 2022, it had at least 250 stores in the Philippines. [2] In March 2023, the Asian Development Bank (ADB) invested US$15 million to support the retail chain's expansion. [4]