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Cause-related marketing is a powerful marketing tool that business and nonprofit organizations are increasingly leveraging. According to the Cone Millennial Cause Study in 2006, [12] 89% of Americans (aged 13 to 25) would switch from one brand to another brand of a comparable product (and price) if the latter brand was associated with "good cause".
Common Impact is an American nonprofit organization headquartered in Boston, Massachusetts.It catalyzes a new, connected economy by aligning business and social purpose, connecting business professionals to local nonprofits that need assistance in information technology, marketing, human resources, operations, and finance.
In the United States and Canada, a web-based membership association that provides non-profit organizations with discounts on products and services, including technology providers, is the Non-Profit Purchasing Group. For developing areas or nations, technology may be available from organizations mentioned in Computer technology for developing areas.
For example, reducing cigarette smoking or encouraging the use of condoms have difficult challenges to overcome that go beyond purchasing decisions. Social marketing is sometimes seen as being restricted to a client base of non-profit organizations, health services groups, the government agency.
Logo of the United Nations Children's Fund (UNICEF), an organization of the United Nations. A nonprofit organization (NPO), also known as a nonbusiness entity, [1] nonprofit institution, [2] or simply a nonprofit, [a] is a legal entity organized and operated for a collective, public or social benefit, as opposed to an entity that operates as a business aiming to generate a profit for its owners.
Macromarketing is an interdisciplinary field that studies marketing as a provisioning technology of society. It focuses on marketing-society interactions including such topics as marketing systems, aggregate consumer behavior, market regulation, social responsibility, justice and ethics in markets, and sustainable marketing.
Thus, some elements of the public sector are very close to the private sector, with the application of marketing tools posing no real problem (for example, postal services). In some cases, the same public body may offer both freely available fixed price services, and at the same time oblige citizens to respect norms or stipulations .
An example of this is a sports club, which exists for the enjoyment of its members and thus would function well as an NFPO, with revenue being re-invested into improving the organization. [ 1 ] These organizations typically file for tax exemption in the United States under section 501(c)(7) of the Internal Revenue Code as social clubs. [ 5 ]