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The term, mission-driven marketing, has historically been associated with the non-profit sector, [1] and non-governmental organizations, as early as 1998. [2] Mission-driven marketing philosophy and strategy has also been applied in the healthcare [ 3 ] [ 4 ] and education [ 5 ] [ 6 ] sectors, and is increasingly being adopted by businesses as ...
Cause-related marketing is a powerful marketing tool that business and nonprofit organizations are increasingly leveraging. According to the Cone Millennial Cause Study in 2006, [12] 89% of Americans (aged 13 to 25) would switch from one brand to another brand of a comparable product (and price) if the latter brand was associated with "good cause".
Common Impact is an American nonprofit organization headquartered in Boston, Massachusetts.It catalyzes a new, connected economy by aligning business and social purpose, connecting business professionals to local nonprofits that need assistance in information technology, marketing, human resources, operations, and finance.
Logo of the United Nations Children's Fund (UNICEF), an organization of the United Nations. A nonprofit organization (NPO), also known as a nonbusiness entity, [1] nonprofit institution, [2] not-for-profit organisation, [3] or simply a nonprofit, [a] is a non-governmental (private) legal entity organized and operated for a collective, public or social benefit, as opposed to an entity that ...
Direct Marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate directly to the customer, with methods such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.
For example, reducing cigarette smoking or encouraging the use of condoms have difficult challenges to overcome that go beyond purchasing decisions. Social marketing is sometimes seen as being restricted to a client base of non-profit organizations, health services groups, the government agency.
The Journal of Nonprofit & Public Sector Marketing is a quarterly peer-reviewed academic journal which covers topics related to political communication, public relations, and marketing strategy. Published by Routledge, it is indexed in Scopus, PsycINFO, Political Science Complete, and Public Affairs Index. [1]
Thus, some elements of the public sector are very close to the private sector, with the application of marketing tools posing no real problem (for example, postal services). In some cases, the same public body may offer both freely available fixed price services, and at the same time oblige citizens to respect norms or stipulations .