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The joint European standard for size labelling of clothes, formally known as the EN 13402 Size designation of clothes, is a European standard for labelling clothes sizes. The standard is based on body dimensions measured in centimetres , and as such, and its aim is to make it easier for people to find clothes in sizes that fit them.
BS 3666:1982 Specification for size designation of women's wear; BS 6185:1982 Specification for size designation of men's wear; BS 3666:1982, the standard for women's clothing, is rarely followed by manufacturers as it defines sizes in terms of hip and bust measurements only within a limited range.
Her brand introduced subzero sizes for naturally petite women. [2] However, the increasing size of clothing with the same nominal size caused Nicole Miller to introduce size 0, 00, or subzero sizes. [2] The UK's Chief Medical Officer has suggested that vanity sizing has contributed to the normalisation of obesity in society. [8]
There are multiple size types, designed to fit somewhat different body shapes. Variations include the height of the person's torso (known as back length), whether the bust, waist, and hips are straighter (characteristic of teenagers) or curvier (like many adult women), and whether the bust is higher or lower (characteristic of younger and older women, respectively).
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By the early 1920s, Lane Bryant started selling clothing under the category 'For the Stout Women', which ranged between a 38-56 inch bustline. [6] Evans, a UK-based plus-size retailer, was founded in 1930. [7] In the 1920s, small boys' clothing store, Brody's in Oak Park Mich (now Bloomfield) started the "Husky" size clothing. [citation needed]
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