Search results
Results from the WOW.Com Content Network
Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.
Virginia Braun, Victoria Clarke and Debra Gray, Collecting qualitative data. A practical guide to textual, media and virtual techniques. Cambridge University Press. 2017. ISBN 9781107054974; Virginia Braun and Victoria Clarke, Successful qualitative research: A practical guide for beginners. Sage. 2013. ISBN 9781847875822
Qualitative research methodologies are oriented towards developing an understanding of the meaning and experience dimensions of human lives and their social worlds. Good qualitative research is characterized by congruence between the perspective that informs the research questions and the research methods used.
Victoria Clarke is a UK-based chartered psychologist and an Associate Professor in Qualitative and Critical Psychology at the University of the West England, Bristol.Her work focuses on qualitative psychology and critical psychology, and her background and training is in the fields of women studies, feminist psychology, LGBTQ psychology, and qualitative methods.
Setting up and running an online qualitative research project involves far less administration than is the case with face to face qualitative research, and this makes it practical for client-side organisations to do so without a market research agency.
Diary studies can also be employed together with other research techniques within a mixed method framework and is particularly useful in obtaining rich subjective data. [4] For instance, experience sampling method (ESM) combines it with questionnaires to gather data and examine people's experiences in daily life.
Coding reliability [4] [2] approaches have the longest history and are often little different from qualitative content analysis. As the name suggests they prioritise the measurement of coding reliability through the use of structured and fixed code books, the use of multiple coders who work independently to apply the code book to the data, the measurement of inter-rater reliability or inter ...
Designing Social Inquiry: Scientific Inference in Qualitative Research (or KKV) is an influential 1994 book written by Gary King, Robert Keohane, and Sidney Verba that lays out guidelines for conducting qualitative research. [1] The central thesis of the book is that qualitative and quantitative research share the same "logic of inference."