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A brand is more than just a logo or a name; it is the way people perceive your business. It is the feeling or idea that comes to mind when customers think about your product or service.
Membership in United Way and use of the United Way brand is overseen by the United Way Worldwide umbrella organization. United Way Worldwide is not a top-down organization that has ownership of local United Ways. [9] Instead, each local United Way is run as independently and incorporated separately as a 501(c)(3) organization. [7]
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The United Way of Metropolitan Chicago is a 501(c)(3) non-profit organization and a branch of the United Way of America.The United Way of Metropolitan Chicago serves the city of Chicago and its surrounding suburbs, allocating funding to other charitable organizations, especially those that provide needed healthcare, education, and income services.
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In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.