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OVO Sound (short for October's Very Own) is a Canadian independent record label, founded in 2012 by rapper Drake, producer 40, and manager Oliver El-Khatib. [2] The label operated as a subsidiary Warner Music Group until 2022, after which it became an independent label.
Drake, who has had recording contracts controlled by UMG since 2009, also claimed the label used "Not Like Us" as leverage as Drake's contract with the company came to an end.
That July, OVO released the "Weekender Collection", which includes a line of hoodies, velour sweatsuits, t-shirts, shorts, and accessories for women. [496] OVO then released a "Winter Survival Collection" that December which included puffer jackets, vests, and parkas made with 700- fill down and Oeko-Tex certified down feathers. [ 497 ]
Pusha T also attacks Drake's alleged insecurities regarding his race, and mocks OVO Sound producer 40 for looking frail due to his multiple sclerosis. The track was titled "The Story of Adidon" after Drake's rumored upcoming Adidas line, which would have publicly revealed Drake's son Adonis, who would have been used heavily in promotion and ...
Drake’s clothing brand, October’s Very Own, teamed up with Jasmine Tookes for their latest clothing drop. ... the latest line contains women’s garment dye t-shirts, $58, bike shorts, $58 ...
The line seems to indicate Drake's perceived importance to the label as Spotify's second most streamed artist behind Taylor Swift, whose Big Machine Records is also distributed by UMG.
100 Gigs is the fifth extended play by Canadian rapper Drake. [1] It was released on August 10, 2024, by OVO Sound and Republic Records. It features guest appearances from American rappers 21 Savage, Young Thug, and Latto. [2] 100 Gigs also became Drake’s first extended play since Scary Hours 2 (2021).
"Massive" is a house song by Canadian rapper Drake. [1] It was sent to contemporary hit radio through Republic Records and OVO Sound as the dual lead single from his seventh studio album, Honestly, Nevermind, on June 21, 2022, alongside the single "Sticky".