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OVO Sound (short for October's Very Own) is a Canadian independent record label, founded in 2012 by rapper Drake, producer 40, and manager Oliver El-Khatib. [2] The label operated as a subsidiary Warner Music Group until 2022, after which it became an independent label.
Drake heads the OVO fashion label and the Nocta collaboration with Nike, Inc., and founded the production company DreamCrew and the fragrance house Better World. In 2018, he was reportedly responsible for 5 percent (CAD$440 million) of Toronto's CAD$8.8 billion annual tourism income.
Drake, who has had recording contracts controlled by UMG since 2009, also claimed the label used "Not Like Us" as leverage as Drake's contract with the company came to an end.
"Massive" is a house song by Canadian rapper Drake. [1] It was sent to contemporary hit radio through Republic Records and OVO Sound as the dual lead single from his seventh studio album, Honestly, Nevermind, on June 21, 2022, alongside the single "Sticky".
Drake’s clothing brand, October’s Very Own, teamed up with Jasmine Tookes for their latest clothing drop. ... the latest line contains women’s garment dye t-shirts, $58, bike shorts, $58 ...
Drake's 'Not Like Us' lawsuit: Rapper's biggest claims, from house shooting to devalued music In the verse, he says: "Bulletproof doors so heavy, got me rollin' 'round like a dignitary."
"Slime You Out" is a song by Canadian rapper Drake featuring American singer-songwriter SZA. It was released through OVO Sound and Republic Records as the lead single from Drake's eighth studio album, For All the Dogs, on September 15, 2023 to mixed reviews.
The line seems to indicate Drake's perceived importance to the label as Spotify's second most streamed artist behind Taylor Swift, whose Big Machine Records is also distributed by UMG.