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Customer data or consumer data refers to all personal, behavioural, and demographic data that is collected by marketing companies and departments from their customer base. [1] To some extent, data collection from customers intrudes into customer privacy , the exact limits to the type and amount of data collected need to be regulated.
Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM includes a range of software or cloud computing applications designed to give large organizations rapid and efficient access to customer data .
A check sheet is a form (document) used to collect data in real time at the location where the data is generated. The data it captures can be quantitative or qualitative. When the information is quantitative, the check sheet is sometimes called a tally sheet. [1] The check sheet is one of the so-called Seven Basic Tools of Quality Control. [2]
The customer base is a group of customers who repeatedly purchase the goods or services of a business.These customers are a main source of revenue for a company. The customer base may be considered a business's target market, where customer behaviors are well understood through market research or past experience.
Customer intelligence is a key component of effective customer relationship management (CRM), and when effectively implemented it is a rich source of insight into the behaviour and experience of a company's customer base. As an example, some customers walk into a store and walk out without buying anything. Information about these customers ...
Customers as assets measures the lifetime value of the customer base and allows businesses to measure several factors such as the cost of acquisition and the rate of churn. Cross-sell analysis identifies product and service relationships to better understand which are the most popular product combinations.
Banks, insurance companies and pension funds make use of customer analytics in understanding customer lifetime value, identifying below-zero customers (that is a segment of the customer base that costs more than they are worth) which are estimated to be around 30% of customer base, increasing cross-sales, managing customer attrition as well as ...
Financial institutions should conduct a risk assessment of their customer base and product offerings, and in determining the risks, consider: The types of accounts offered; The methods of opening accounts. The types of identifying information available; The institution's size, location, and customer base